A recent report by Asialink revealed a shocking decline in the Asian capability of Australian companies. Despite being home to four of the world’s five-largest economies, Australia has been failing to invest and build strong relations across Asia.
The CAEA aims to reverse this trend for Australia’s most important regional trading partner, China, through providing the platform and template for powerful networking events that will increase business capacity.
Building the International Capabilities of China and Australia: Why the New Events Model is Critical
Successful events are at the heart of developing international business capability. It is where vital face to face meetings with high value prospects occur. For international events to run successfully, an understanding of every facet of capability is required. For inbound and outbounds events with China, this involves an acute understanding of…
Event models need to account for efficient translation of websites and brochures. However, Mandarin and English are vastly different languages so important information can get lost in translation. Therefore, event models must also incorporate interpretation services for meetings and speeches.
Culture and Business Practices
The ‘advertising model’ of giant stands and expensive fitouts are popular in China whereas Australians are (very) slowly moving towards a networking model focused on targeted connections. For Australia and China,creating a successful event requires cultural awareness and compromises between differing business practice.